CHALLENGER

Cliente

Challenger Colombia

Servicio contratado

End-to-end Ecommerce solution

  • Strategy
  • Technology
  • Media Perfomance
  • Content Power Plant®

El reto

Increase sales by challenger.com.co 150% compared to the previous year

End-to-end Ecommerce solution

  • Together with the Challenger team, we implemented improvements in the user experience on the platform

 

  • Comprehensive redesign of 3 key sections for the transaction: home, department, and product

 

  • Development, implementation, and optimization of a digital marketing strategy, focused on generating higher returns in intention media or lower funnel

 

  • Our Content Power Plant® implemented campaign concepts for the different product ranges, finding through A/B testing the creative guidelines with the highest conversion rates

Resultados

  • Increase in channel sales YOY of 270%

 

  • Alcanzamos un ROAS average of 13x

 

  • We increased quality traffic to the website by 492% of quality traffic to the website by 492%

 

  • We broke daily sales records on promotional dates such as No VAT Day and Black Friday

 

Reto Cumplido

Sales growth of 270% YOY

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