CHALLENGER

Client

Challenger Colombia

Service

End to end Ecommerce solution

  • Strategy
  • Technology
  • Media Perfomance
  • Content Power Plant

Service

End to end Ecommerce solution

  • Strategy
  • Technology
  • Media Perfomance
  • Content Power Plant

The challenge

Increase challenger.com.co sales by 150% vs. the immediately preceding year.

End to end Ecommerce solution

  • Together with the Challenge team, we implemented improvements in the user experience on the platform.

 

  • Comprehensive redesign of 3 key sections for the transaction: home, department and product.

 

  • Development, implementation and optimization of digital marketing strategy, with a focus on generating higher returns in the lower funnel.

 

  • Our Content Power Plant® implemented the campaign concepts for the different product ranges, finding, through a/b testing, the creative guidelines with the highest conversion rates.

End to end Ecommerce solution

  • Together with the Challenge team, we implemented improvements in the user experience on the platform.

 

  • Comprehensive redesign of 3 key sections for the transaction: home, department and product.

 

  • Development, implementation and optimization of digital marketing strategy, with a focus on generating higher returns in the lower funnel.

 

  • Our Content Power Plant® implemented the campaign concepts for the different product ranges, finding, through a/b testing, the creative guidelines with the highest conversion rates.

Results

  • • YOY channel sales increase of 270%.

 

  • We achieved an average ROAS of 13x

 

  • Increased quality traffic to the website by 492%.

 

  • We broke daily sales records on promotional dates such as VAT-Free Day and Black Friday.

 

Challenge Accomplished

270% growth in sales YOY

Results

  • • YOY channel sales increase of 270%.

 

  • We achieved an average ROAS of 13x

 

  • Increased quality traffic to the website by 492%.

 

  • We broke daily sales records on promotional dates such as VAT-Free Day and Black Friday.

 

Challenge Accomplished

270% growth in sales YOY

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