COLCHONES
SPRING

Cliente

Colchones Spring

Servicio contratado

End-to-end Ecommerce solution

  • Strategy and Management
  • Technology
  • Media Perfomance
  • Content Power Plant®
  • Price Radar by Gravity®

El reto

Convertir a colchonesspring.com.co is the number 1 store in sales within an ecosystem of over 100 owned physical stores nationwide.

How did we tackle it?

  • We launched our End-to-End Ecommerce solution, based on our Zero Gravity work methodology
 
  • Together with the marketing and sales teams we redefined the commercial strategy of the channel
 
  • Our Content Power Plant® developed new content for the site, capable of reducing the shopper's fear of purchasing a product that is typically desired to be felt before acquiring
 
  • We designed and implemented a new marketing strategy full funnel digital focused on return on advertising spend (ROAS)

Resultados

  • Average Annual ROAS of 21X (for every USD invested in advertising, 21 USD were sold)
  • Growth in ROAS Average of 1700% (for every USD invested in advertising, 21 USD were sold)
  • Increase in conversion rate of 342%
  • Increase in average ticket by 37%
  • Decrease in cost per acquisition of 69%

Reto Cumplido

Convertimos a colchonesspring.com.co is the number 1 store in sales within an ecosystem of over 100 owned physical stores nationwide.

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a success story!

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