Increase online sales by achieving a 8% for the total company, increasing ROAS by 50%
How did we tackle it?
We developed a cross-sectional data analysis: historical, competitors, market, demand, and benchmarks, finding opportunities to capitalize from the paid media strategy
We developed a Media Performance plan, based on the middle and lower funnel, developing a detailed segmentation exercise for each product line and audiences related to the category and cycling
We used customer data to find parameters of similarity that will help us impact similar audiences
Based on our Zero Gravity® model we developed a testing and permanent iteration model in search of achieving a higher number of conversions at a lower cost
Resultados
Achievement of the annual sales goal by 144%
We positioned the channel with a 12% share of total company sales
Alcanzamos an average ROAS of 22x
Reto Cumplido
Achievement of the annual sales target at 144%
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Contact Us!
Fill out the form data, and we will contact you within the next 24 hours. You can also write to us at sales@gravity.com.co