Suarez
Clothing

Cliente

Suarez Clothing

Servicio contratado

End-to-end Ecommerce solution

  • Strategy
  • Content Power Plant®

El reto

Increase online sales by achieving a 8% for the total company, increasing ROAS by 50%

How did we tackle it?

  • We developed a cross-sectional data analysis: historical, competitors, market, demand, and benchmarks, finding opportunities to capitalize from the paid media strategy

  • We developed a Media Performance plan, based on the middle and lower funnel, developing a detailed segmentation exercise for each product line and audiences related to the category and cycling

  • We used customer data to find parameters of similarity that will help us impact similar audiences

  • Based on our Zero Gravity® model we developed a testing and permanent iteration model in search of achieving a higher number of conversions at a lower cost

Resultados

  • Achievement of the annual sales goal by 144%
 
  • We positioned the channel with a 12% share of total company sales
 
 
  • Alcanzamos an average ROAS of 22x 
 

Reto Cumplido
 

Achievement of the annual sales target at 144%

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