Suarez
Clothing

Client

Suarez Clothing

Service

End to end Ecommerce solution

  • Strategy
  • Content Power Plant

Service

End to end Ecommerce solution

  • Strategy
  • Content Power Plant

The challenge

Increase online sales by 8% for the company as a whole, increasing ROAS by 50%.

How do we deal with it?

  • We developed a transversal analysis of data: historical, competitors, market, demand and referents, finding opportunities to capitalize from the paid media strategy.

  • We developed a Media Performance plan, based on the middle and lower funnel, developing a detailed segmentation exercise for each of the product lines and audiences related to the category and cycling.

  • to find similarity parameters that will help us impact similar audiences. We use client data

  • Based on our Zero Gravity® model, we developed a permanent testing and iteration model in order to achieve a higher number of conversions at a lower cost.

End to end Ecommerce solution

 

  • Together with the Challenge team, we implemented improvements in the user experience on the platform.

 

  • Comprehensive redesign of 3 key sections for the transaction: home, department and product.

 

  • Development, implementation and optimization of digital marketing strategy, with a focus on generating higher returns in the lower funnel.

 

  • Our Content Power Plant® implemented the campaign concepts for the different product ranges, finding, through a/b testing, the creative guidelines with the highest conversion rates.

Results

  • Achievement of the annual sales goal by 144%.
 
  • We positioned the channel with a 12% weight in the total sales of the company
 
 
  • Achieved an average ROAS of 22x 
 

Challenge Accomplished
 

Achievement of the annual sales goal by 144%.

Results

  • Achievement of the annual sales goal by 144%.
 
  • We positioned the channel with a 12% weight in the total sales of the company

  • Achieved an average ROAS of 22x  
 

Challenge Accomplished
 

Achievement of the annual sales goal by 144%.

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